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China's "Eleventh Five-Year Plan" correspondingly put forward the requirements of "innovative economy": that is, during the "Eleventh Five-Year Plan" period, a group of advantageous enterprises with independent intellectual property rights and well-known brands and strong international competitiveness will be formed. Looking to the future, the brand is not only the foundation of the company, but also an important indicator of the economic strength of a country. Without the rise of national enterprises and national brands, the economic strength of the country is empty talk, and for a company. Deputy Director Lu of the “China Brand Leaders” High-level Project Office of Peking University believes that if the SMEs can use technology research and development and brand innovation to cope with the current crisis, the crisis can be resolved. When the industrial structure of the enterprise is adjusted, and more high value-added products enter the competition of the brand and enter the competition upstream of the industrial chain, the enterprise can not only change its low-end image with low cost and low price, but also make itself global. On the stage of the whole, bid farewell to "marginalization" and grow into the protagonist of the market.
Xu Yang, director of Anta Brand Management Center, also said: "I will feel that China's market potential is far from saturated, so why are foreign brands squeezing their heads to squeeze into the Chinese market and doing their own business in a down-to-earth manner? I will think this is a better way." These words are also worthy of thinking about Chinese shoe companies. A company without a brand is like a team without a banner. Why didn't even the number become an army?
Pressing machine shoe machine enterprise related knowledge: forming a footwear industry cluster
In 2003, Aokang Group took the lead in swinging west and invested 1 billion yuan to successfully establish the “China Western Footwear Industrial Park”, which is a shoe industry production, shoe material trading, finished product trade, logistics storage and transportation, quality inspection, Modern footwear industry city integrating information, talent training, R&D and design, and commercial and residential facilities.
In the future, the development of western footwear industry will continue to highlight the characteristics of women's shoes, develop and strengthen men's shoes, sports shoes and other footwear products, based on large production enterprises, vigorously develop high-end enterprises, cultivate leading enterprises, comprehensively enhance industrial competitiveness, and fully promote shoes. The construction of the industrial park, a strong first-line industrial workers, perfect supporting facilities, vigorously develop the footwear production base in the surrounding areas, and form a distinctive footwear industry cluster.
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